qualitative: Relating to, or expressed in terms of, quality. Qualitative research is based on individual, often subjective analysis. A general description of properties that cannot be written in numbers, that cannot be reduced to something that can be enumerated. Relating to or based on the quality or character of something, often as opposed to its size or quantity. Typically describes people's knowledge, attitudes or behaviors. adj. A type of data used as a method of labeling and identifying. Qualitative data are classified as being either nominal or ordinal.
See also: quantitative